I woke up the other morning and had a feeling I just had to make a quick video letting my fellow bloggers know how important it is to be authentic. So I took quick stroll down my sidewalk and talked about why you need to not only deliver valuable content to your visitors but also share information about yourself, your family, and your hobbies. People love to know more about the author/blogger.
So if you are in the internet marketing business, be authentic. If you are building a team with people to work with you, you need to let them know about YOU. Your valuable content will show them you have knowledge but it’s your openness that will earn their trust.