Social Networking Guide

Back before high speed internet and faster download speeds, text based emails were the only option. Today, in 2010, the internet speeds around the globe have increased many times over, thus making the way we see and interact with the web an overall better experience.

Don’t be afraid

Don’t be afraid to use graphic emails which have more color and are more appealing then the traditional plain text emails. It is true that plain text emails have less of a chance of falling into the junk folder, but more often than not, it is the actual content (words used) within the email that flag it for spam. Also, don’t hesitate asking the subscriber to add your email to their contact list.

Web 2.0 Emails

Considering making your emails more engaging with surveys, polls, testimonials or anything that is going to create interaction between the subscriber and your content. Spark that curiosity in your readers that will cause then to desire opening your emails because they want to see the results of a survey they participated in on your blog, or because they want to watch your latest testimonial.

Everyone is NOT created equal

Consider an even more strategic approach to email communication with your list by interacting with members of your list based on their position in the life-cycle of your campaign.  “What the heck does that mean?” If you are treating your newest subscribers, who have read and clicked your emails, the same as the ones who have been on your list for months or even years, it’s no wonder they have become immune to your emails or have unsubscribed.

Those who have been a part of your list for a longer time are the absolute prime subscribers for marketing. Does it make sense to send the same marketing email to someone new and may not know as much about you, your brand, and your products as it would to someone who has read all of your emails, purchased your products, and shared your content with others? No, it makes no sense at all and simply poor marketing tactics. Thus, everyone is not created equal through the eyes of a successful marketer. Always remember WHO you are marketing to on the internet. Not just by age, gender, and location; but by their dedication, loyalty, and integrity.

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