Now that you are all signed up and confirmed as a Facebook user, you need to set up your profile. This is quite easy to do but it does require some thoughts. Because you are using Facebook to increase business and to connect with customers and business associates, it is essential that you use good business sense when setting up your Facebook profile.

Obviously, when filling in the blanks, you fill with care. For your screen name, as a business person, the best thing you can do is use your own name. Many people use their business name and if you want to do this, you might want to consider setting up a second account with your business name, then connect it to your personal Facebook account where you are using your real name.

People generally don’t want to see ‘the business.’ Instead, they want to see the face behind the business – you.

With each blank that you fill in, remember that potential customers, current customers, and business associates will be reading what you’ve written. It cannot be said enough – write with caution. You want to sound human and friendly but you don’t want to go overboard here. If anything else, answer questions in a way that gives you more credibility in your market. While you may not see the extra applications that you can add to your Facebook profile in the beginning, it won’t take long before people start sending you applications for you to add. Again, use caution.

Since you are using your Facebook account for business purposes, you do not want to clutter your page up with a bunch of silly applications that have no connection with your business. Furthermore, each application you add slows down the load time of your page and too many can also cost your credibility to decrease, which is something you definitely don’t want.

When it comes to adding pictures, make sure you upload your professional photo. You may add photos that are more ‘casual’ as well, so that readers can see that you really are human and that you really do have a life.

Finally, make sure that you include the website addresses for your business. But for your main URL, use the one that links to a page on your website where people can get more information about you, your experience, and other information that makes you an expert in your field.

When you are finished, have a few other people review your profile for you. Check it for spelling and grammar errors. You might even consider comparing it to the profiles of other successful Internet Marketers just to be sure that you are on target – at the same time, however, make sure that it is unique.

About Clifton Hatfield

I am a family man. My wife and I are both web developers and parents to our beautiful boys. I have been working with social networks since 2004 and blogging even longer. After building niche networks of over 400,000 members, I have genuinely gained knowledge of how they have grown over the years and have influenced the way people interact on the internet. My hobbies include writing Facebook Applications and Wordpress Plugins. In my free time, I love a glass of wine with my wife or playing in the yard our boys. Nothing means more to me than my family.

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