Receive a higher ranking with Google
We all want to receive a higher rank on Google search results pages. Page One is the prize. With patience, practice, researching, and trial & error you will become an SEO machine.
What is On-Site SEO?
On-site SEO techniques are strategies you can do on your blog that will help build a higher ranking in Google’s search results. When it comes to search engine optimization, there are many different strategies and much speculation around what works and what doesn’t.
The first step is to decide on a few keywords for your article that you would like to be found in the search engines. Think about what visitors will type into the search field of Google if they want information on the topic in your article. When you identify what visitors search for, you will have a better idea of what keywords you should be using several times throughout your article.
You need to add these SEO keywords in various locations within the specific article. Featuring the keywords using HTML or the editor buttons of your Visual Editor tab will help you signify their importance. Here are a ways to feature those keywords in different levels of importance.
Keywords in the URL
When using the WordPress Platform, editing your permalinks to contain your article’s keywords is important. Be sure that you’ve adjusted your Permalinks Settings to reflect a canonical URL. Then, you can editing the article’s permalink just beneath where you set your post or page title.
Your post title holds a lot of weight when considering SEO. When choosing a WordPress post title, you need to make it catching but not deceiving. You also need to include your article’s keywords. It’s very tricky, but it can be done.
Many new bloggers get caught up in the importance off off-site linking, also known as backlinks, that they neglect the importance of on-site linking, or internal linking. Internal linking to increase the visibility of other articles in your blog has search engine optimization benefits too. Use your keywords within your anchor text (clickable text) when creating an internal link. You can see examples within this article linking to other articles on my blog.
Bold & Italic Format Text
Bold format on your keywords within your content can hold weight with search engines. Search engine algorithms use the bold text as a level of importance. Therefore, adding a bold or italic format to your keywords will be viewed as importance keywords in your article.
Heading tags are ordered by their tag with H1 being the most important down to H6 being the least. Typically, your article’s title, which should already contain keywords, is marked as an H1 by your WordPress theme. Then, you have the flexibility to use the other heading tags (e.g. H2, H3, H4…) on other sections of your article. Splitting your article into sections is a wise move. Not only does it make things easier to read but it also gives you an opportunity to sub title each section. You can see that I have done this within this article. H1 tags should be the largest and higher on the page (as bots crawl webpages top to bottom assuming the most important is nearest to the top.) H2 tags should be slightly smaller font size and beneath the H1 tags on the page. Continue this trend for any use of your heading tags.
You can find your heading tags in the Format drop down menu of your post editor toolbar when in Visual Mode.
I see bloggers leaving this one out too often. When you’ve uploaded an image to your article, you need to add it’s alt attribute (means alternative text). This attribute helps text readers like bots determine what your image is representing because blots can’t “look” at the image so they rely on the alt attribute to tell them. You can easily add it to an image immediately after uploading the image. Inside of the media popup that appears when uploading an image, you can enter its Alternative Text before clicking the Insert into Post button.
Keywords in the First Paragraph
Some people believe that your keywords need to be in the first sentence of your article. If you can’t fit the keywords into your first sentence, at least make sure you have them in your first paragraph. The earlier a bot reads your keywords the better.
Most Important On-site SEO Technique
The most important on-site SEO technique is to always write your article for your readers and NOT for the search engine bots. If you litter your article with keywords so much that it becomes difficult for your readers to understand then the article looks spammy. These bots are smart. They can determine the difference between legit text designed to deliver information to the reader and the bad text that is only there to boost SEO results. Don’t let your hard SEO efforts send you in the wrong direction.
On-site SEO is just as important as off-site. The great thing about on-site is that you have complete control over it and you can monitor what’s working for you and what isn’t by using services like Google Webmaster Tools. Keep track of what keywords Google is indexing off your WordPress blog and your on-site Search engine optimization efforts will only get better.
If you have ANY additional tips, please feel free to add them within the comments!